FutureBrand news, views & insights: September 2023
futurebrand.substack.com
Whose brand is it anyway? The longer I work in branding, the more often I find that our clients in non-marketing roles have an increasingly instinctive feel for the role of their brand and the value that it offers. Most recently, I heard this said by an engineer in a co-creation session we facilitated:
FutureBrand news, views & insights: September 2023
FutureBrand news, views & insights: September…
FutureBrand news, views & insights: September 2023
Whose brand is it anyway? The longer I work in branding, the more often I find that our clients in non-marketing roles have an increasingly instinctive feel for the role of their brand and the value that it offers. Most recently, I heard this said by an engineer in a co-creation session we facilitated: