Before and after We get asked a lot about brand architecture. I mean, a lot. And more recently, a lot more. Whether it’s because companies are coming out of their post-COVID cocoon and realising it’s time to prune the portfolio, or because the cost-of-living crisis is taking hold and shrinking consumer budgets are shrinking company budgets, I honestly don’t know.
FutureBrand news, views & insights: December 2023
FutureBrand news, views & insights: December…
FutureBrand news, views & insights: December 2023
Before and after We get asked a lot about brand architecture. I mean, a lot. And more recently, a lot more. Whether it’s because companies are coming out of their post-COVID cocoon and realising it’s time to prune the portfolio, or because the cost-of-living crisis is taking hold and shrinking consumer budgets are shrinking company budgets, I honestly don’t know.