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FutureBrand news, views & insights: April 2024
Lessons in productivity (starting in the pub) My productivity is something I’ve worked to improve over the years. Many years ago, it started with a…
Apr 1
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Rich Curtis
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FutureBrand news, views & insights: April 2024
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February 2024
FutureBrand news, views & insights: March 2024
Happy and healthie Taking a 'sickie' has always been something of a rite of passage for workers in Australia. Back in September 2020, the team here at…
Feb 29
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Rich Curtis
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FutureBrand news, views & insights: March 2024
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FutureBrand news, views & insights: February 2024
“A healthy brand is an active brand” It’s a new year and so it feels appropriate to start with a story of a new client. Especially after the first…
Feb 1
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Rich Curtis
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FutureBrand news, views & insights: February 2024
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November 2023
FutureBrand news, views & insights: December 2023
Before and after We get asked a lot about brand architecture. I mean, a lot. And more recently, a lot more. Whether it’s because companies are coming…
Nov 30, 2023
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Rich Curtis
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FutureBrand news, views & insights: December 2023
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FutureBrand news, views & insights: November 2023
It’s better, basically Last week, I got a feel-good surprise: cold hard cash back from my health insurer, HCF. It came as a result of COVID-19 claims…
Nov 1, 2023
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Rich Curtis
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FutureBrand news, views & insights: November 2023
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October 2023
A year in the life of a brand: 2023
A deep dive into the FutureBrand Index 2023
Oct 23, 2023
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Rich Curtis
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A year in the life of a brand: 2023
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September 2023
FutureBrand news, views & insights: October 2023
“It’s such an obvious strategy” Collaboration is essential to the work that we do. Whether it’s collaboration with our clients – and our client’s…
Sep 30, 2023
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Rich Curtis
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FutureBrand news, views & insights: October 2023
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August 2023
FutureBrand news, views & insights: September 2023
Whose brand is it anyway? The longer I work in branding, the more often I find that our clients in non-marketing roles have an increasingly instinctive…
Aug 31, 2023
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Rich Curtis
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FutureBrand news, views & insights: September 2023
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July 2023
FutureBrand news, views & insights: August 2023
My favourite day My favourite day at work happens not once but four times every year. It’s the day our whole team comes together to reflect on the…
Jul 31, 2023
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Rich Curtis
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FutureBrand news, views & insights: August 2023
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June 2023
FutureBrand news, views & insights: July 2023
“Make it better than it was before” Those seven words of advice told me everything I needed to know about acquiring FutureBrand in Australia in 2020…
Jun 29, 2023
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Rich Curtis
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FutureBrand news, views & insights: July 2023
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May 2023
FutureBrand news, views & insights: June 2023
Does the Finance sector have feelings? Next week is the Mumbrella Finance Marketing Summit and I’m currently in the process of preparing content for my…
May 31, 2023
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Rich Curtis
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FutureBrand news, views & insights: June 2023
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April 2023
FutureBrand news, views & insights: May 2023
Using punctuation with purpose I’ve always loved language. Whether it’s taking full advantage of the opportunity presented by lorem ipsum or the…
Apr 30, 2023
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Rich Curtis
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FutureBrand news, views & insights: May 2023
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